Pricing Strategy

Pricing Strategy

Build a pricing strategy well-aligned with your vision and offering both attractiveness and profitability.


1. Your needs
  • Develop pricings that are both profitable and attractive, and well-aligned with your vision and position on the market
  • Build a clear pricing strategy, allowing you to differentiate your prices depending on the level of added value sought by your clients and targets
  • Raise the communications skills related to pricing amongst your partners and associates
  • Identify the various types of alternative fee arrangements that can be set, depending on the assignment


2. Our solutions
  • Analyzing the firm’s costs, total income and profitability, per department and/or practice areas, and by added-value level of services provided (cost-plus approach vs added-value approach)
  • Running a tailormade clients & targets survey on pricing practices in order to identify the prices that they are used to or willing to pay per type of services
  • Identifying pricing impacts on the firm’s 5 intangible assets
  • Building upon our in-depth legal departments knowledge and benchmark data to identify the best alternative fee arrangement policy or your firm
  • Training your lawyers on communications related to setting and discussing prices with clients


3. Our deliverables
  • Clients and targets pricing survey
  • Pricing Strategy Report, including: costs and profitability assessment; identification of likely impacts on the firm’s vision, client portfolio, human capital, organization and knowledge; and actionable recommendations
  • Guidelines related to fee arrangements definition
  • Training on communications related to pricing and billing

Contact us




Featured publications


From hourly rate to relevant added value pricing


Our advice: never decorrelate price and added value.

Positioning and development of professional services firms


Ideas, tools and methodologies to develop your strategy

Meeting the legal cost challenge


How to handle it? What are the key issues? An editorial for the Lettre des Juristes d’Affaires


Tailoring a pricing strategy to your PSF


Deduce pricing from costs, strategic challenges and client’s perception of added value.




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