Today, we still are in the age of globalization! Professional services firms need to follow this wave and, most importantly, to make sure they can compete with large international firms over the long term, having clearly defined their positioning and their strategy regarding international growth. Day One will help you build your international development strategy and give you the right methodology to be borderless competitive.
What we help you to achieve
Assess and measure each potential development market for a particular law firm in the world in terms of key target countries and industry sectors, based on the firm’s clients portfolio, its influencers network, its strengths, weaknesses, opportunities and threats, as well as on its main competitors strategies and market trends.
Analyze the law firm’s positioning on one or several specific markets (brand perception, reputation, firm profile, thought leadership, competitive position)
Validate each growth opportunity in the world and define the relevant strategy (development of new offers, repositioning, skills acquisition, external growth…)
Results you can expect
Prioritization of key target countries
Profile analysis of the firm’s key clients and influencers network in order to establish a sectorial and geographic breakdown.
Mapping of macro-economic strengths and weaknesses by key countries, and of market opportunities by legal practices: prioritization.
Issue of concrete and actionable recommendations related to the firm’s international development strategy with a clear and identified action plan
Legal practices and industries markets
Analysis and dimensioning of key legal markets by key countries and sectors, based on the firm’s key practice areas and client’s portfolio.
Definition of competition level (market shares) in each of these key sectors and legal markets in a given country.
Firm’s positioning analysis
SWOT analysis in order to identify the various strengths, weaknesses, opportunities and strengths related to the current positioning and strategy of the firm, in terms of image, differentiation and vision.
Optional: study on the image, perception and expectations of clients and prospects regarding the firm.
Benchmark of the firm’s main competitor’s international strategies and analysis of the degree of penetration of each market by main competitors.
Definition of key differentiation axis in terms of business development strategy, vision, communication and thought leadership